Ripple vs Hootsuite Amplify
Last updated: 2026-06-20
Hootsuite Amplify is an employee advocacy module within the Hootsuite ecosystem, best for teams already standardized on Hootsuite for company social management. Ripple is a LinkedIn-first advocacy platform with transparent SMB pricing and self-serve launch - ideal when advocacy is the priority, not an add-on to a broader suite.
Comparison at a glance
Best for
- Ripple
- LinkedIn-first SMB/mid-market
- Hootsuite Amplify
- Hootsuite customers
Pricing
- Ripple
- $249/mo (20 users), public
- Hootsuite Amplify
- Bundled / custom with Hootsuite
Setup
- Ripple
- Self-serve, < 1 week
- Hootsuite Amplify
- Often tied to Hootsuite rollout
Approval workflow
- Ripple
- Draft → approved feed
- Hootsuite Amplify
- Yes (within Amplify)
LinkedIn OpenID sharing
- Ripple
- Yes
- Hootsuite Amplify
- Yes
| | Ripple | Hootsuite Amplify |
|---|---|---|
| Best for | LinkedIn-first SMB/mid-market | Hootsuite customers |
| Pricing | $249/mo (20 users), public | Bundled / custom with Hootsuite |
| Setup | Self-serve, < 1 week | Often tied to Hootsuite rollout |
| Approval workflow | Draft → approved feed | Yes (within Amplify) |
| LinkedIn OpenID sharing | Yes | Yes |
Choose Hootsuite Amplify if
You already pay for Hootsuite, want one vendor for company pages and advocacy, and have implementation resources for a suite rollout.
Choose Ripple if
You want advocacy live quickly, LinkedIn is your primary channel, and you prefer transparent pricing without a suite contract.
Related guides
- All tools compared
- Ampli pricing
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